TekLink’s Promotion and Trade Management offerings are designed specifically to address some of the critical challenges faced in the consumer goods and retail industries.
The two driving principles and observations from the consumer goods and retail industry that have helped us shape some of our main offerings are:
These factors have resulted in an increasing number of discerning consumers making changes to their promotional strategies for each of their brands. Companies are now actively deciding on their price points, the promotional strategies, and how to vary their products/brands as compared to the traditional products. Consequently, the organizations must undergo a digital transformation to reengage, reimagine value, and reinvent formats to be able to survive and grow.
TekLink’s solutions enable our clients to address the above and more, by providing the following offerings:
Our Promotion and Trade Management offerings help our clients drive revenue, volume, and internal margin growth as well as customer category growth resulting in a reduction of lost sales, better supply chain planning, and maintaining optimum inventory levels.
Our Trade and Promotion experts have developed accelerators which provide the following benefits: