The core objective of every industry is to maximize revenue growth over the long term by selling the right product to the right customer at the right time for the right price and with the right pack.

The changing shopper behavior has made it important for the Consumer Goods Companies to embrace the transformation and adapt to omnichannel selling which results in increased price pressure. Even in these scenarios, temporary price reductions (TPRs) remain one of the most common promotion tactics for CPGs, resulting in a steady increase in trade promotions budgets.

Pricing Society’s research shows that trade promotions spend use up 13-20% of revenue or 67% of total marketing investment for many CPG companies.

The core principles of Revenue Growth Management are to align price to the customer’s perception of value and strive for a deeper micro-segmented understanding of the consumer and the factors that influence their purchasing behavior. The strategic revenue growth management sees trade activities as one of the many levers to shape consumer path-to-purchase.

TekLink’s Growth Management Solutions are designed to address some of the key challenges faced by our customers in the consumer goods industry. Growth Management integrates decision making around pricing, trade promotion, and product range at the consumer as well as at enterprise-level, across all channels to drive profitable revenue growth.

As per Forrester Research, “A CPG company that can effectively utilize Growth strategies can see up to a 3-5% increase in the margin”.

 

Growth Management Solution Offerings

Trade Management

Trade Management

 

TekLink’s Trade Management solution offerings are designed to transform the customer’s trade processes, build effective solutions and tools for customer account planning, funds planning, promotion planning, execution, and analytics.

Pricing Analytics

Pricing Analytics

 

TekLink’s Pricing Analytics offerings are designed to offer an analytics-based Pricing Strategy that helps organizations to identify revenue leakages and potential opportunities for revenue/margin improvements.

Health and Wellness Reporting

Health and Wellness Reporting

There is an increased consumer focus on being healthy and consumer preferences are rapidly changing. TekLink’s Health and Wellness solutions are designed for the CPG customers to report the company’s health and wellness targets by enabling SKU rationalization, and other such parameters.

Ecommerce Analytics

Ecommerce Analytics

TekLink’s e-commerce solutions are designed to provide a view of market capitalization, category performance, and compare the performance of different retailers while enabling to track sales performance for our customers.

Customer / SKU Profitability & Mix Reporting

Customer / SKU Profitability & Mix Reporting

 

Our customer/SKU profitability solution enables cost rationalization and provides visibility into granular P&L across sectors to enable Revenue Management and Category finance needs.

 

 

Advanced Trade Management Analytics (ATMA)

Advanced Trade Management Analytics (ATMA)

 

We offer ATMA (Advanced Analytics Trade Management) implementation services to help our customers understand the impact of promotions on volume and profitability and leverage that information to create more optimal plans.

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